Frustrated with cold outreach? Invite prospects onto your show.

You're a B2B business and you have clients that are very high value, so one contract is worth a lot of money.

Let’s say you've been trying to sell to them for a while, and as a gatekeeper, they're bombarded with stuff and also see you as just somebody trying to sell to them, and so it's hard to have a proper conversation where you become one of their peers.

A great way to get around this is to host your own high-quality company podcast as an excuse to invite them onto the show and book, e.g., a 45-minute call.

What this gives you is 45 minutes of quality time where they're talking about themselves, but you're turning your business into a positive experience in their mind.

So when it comes to whatever decision they're making, whether it's buying a big contract or recommending people to their network, you're the first company that they think of.

The really key thing is that it's only a “podcast” in the sense that it's a recorded conversation that's then published. It doesn't really matter how many people listen to it. It's not about marketing. It's not a B2C thing and not about viral audience, etc, etc.

It's about having a really high-quality conversation with that person. Yes, you can then turn it into content and generate LinkedIn posts and clips and all the stuff that you can use if you need that for your marketing. But the primary point is having the conversation in the first place.

In this sense, it's more of a sales tool than a marketing tool.

Now, there is a secondary benefit if you make sure the quality of the podcast is really good, so both the audio quality but also the conversation itself, and you make the guests sound like a total legend, a complete expert.

Then when you send them the episodes and clips from it, they're going to want to share it on their LinkedIn etc because it makes them sound great.

So you not only access them, you then access their network and get more visibility for your company as well.

But the primary idea is that it's a great excuse to get a peer-to-peer conversation with somebody that you've been struggling to sell to, or have a conversation with.

So that’s why this is so effective.

Here are some companies that I've done this for already:

Why podcasts work

For high-value B2B

In high-value B2B, the bottleneck is not “more leads”. It’s access to hard-to-reach decision-makers, and trust once you have their attention. A podcast gives you both — and turns each episode into proof you can send to the next prospect.

The logic

You want conversations with a small number of hard-to-reach decision-makers.
Cold outreach is easy to ignore.
A podcast gives a genuine reason to say “yes”.
You get 30–60 minutes with them, focused, on record.
The episode becomes proof: your expertise, standards, and network.
Guests share it internally and with peers (because it features them).
You stay top-of-mind when a project or contract appears.

What you’re really buying

Warm introductions without asking for favours
Credibility without “selling”
Proof assets you can send to any prospect

Access → Trust → Referrals → Revenue

Book a 15-min fit call →

What I produce

Done-for-you, built for trust

Show Strategy

Clear angle, tight format, and a guest list designed for the buyers you actually want.

Remote Recording

Simple setup for you and guests, plus live troubleshooting so sessions run smoothly.

Premium Editing

Clean narrative edits, consistent loudness, and a professional finish.

Publishing

Spotify/Apple/YouTube publishing with clean metadata, titles, and show notes.

Clips for LinkedIn

Short clips with captions and branded templates (optional add-on).

Guest Outreach Kit

Invite templates + a simple system to keep your guest pipeline full.

Podcast examples

Real work, real audio quality

Client work: Sprinkle

Aviation-focused interview series. Produced end-to-end under the client’s name (format, recording, editing, publishing).

Listen →

Personal project

Different subject matter, but a useful reference for production quality, pacing, and editorial standards.

Listen →

Currently working with a small number of clients to ensure quality and focus.

How it works

Simple, repeatable, predictable

Step 1

Positioning

Define your buyers, show angle, guest list, and format so the podcast supports high-value sales.

Step 2

Record

Remote recording with a simple setup. You show up for the conversation; I handle the rest.

Step 3

Edit

Tight narrative edit, clean mix, consistent loudness, and a premium final master.

Step 4

Publish

Upload, show notes, timestamps, and optional clips—ready to share with prospects.

Book a call

Tell me what you sell, who you sell it to, and what you want the podcast to achieve. I’ll reply with a clear recommendation.

Prefer email? hello@nedmortimer.com

About

A real person, accountable for the work

End-to-end. Flat fee. No hassle.

I produce interview podcasts for B2B firms with small, high-value client bases. The goal is not “going viral”. It’s sounding credible to the exact buyers you want — and making it easy to start conversations with them.

I handle positioning, guest outreach templates, remote recording setup, editing, and publishing to Spotify/Apple/YouTube, with optional short clips. You show up for the conversation — I do the rest.

No-risk: if the first episode isn’t publishable to your standard, you don’t release it and you don’t continue.